From quantum complexity to high-impact coverage!
Szpirt & Company helped translate a highly technical quantum investment story into clear, relevant media coverage. Through targeted outreach to leading Danish financial and technology journalists, we secured high-impact coverage and strengthened awareness among key Danish stakeholders.
Why this mattered.
A leading global provider of HW and SW quantum control solutions, had secured more than 1.2 million DKK in a Series C funding round, led by PSG Equity with participation from Intel Capital and Capital Partners. The firm had acquired Danish spin-out QDevil, rooting it firmly in the Danish public. As such, the challenge was to translate and curate the highly technical announcement into a clear story relevant to Danish media and stakeholders.
Turn a highly technical quantum technology story into a clear and relevant business story for Danish media and stakeholders.
How we responded.
Szpirt & Company conducted targeted, embargoed outreach to selected journalists in leading Danish financial and technology media. The press pitch emphasized the scale of the investment, the international investor group, and the Danish angle through QDevil and the company’s Copenhagen presence. Providing verified investment details under embargo enabled journalists to prepare well-researched coverage ahead of the announcement.
What changed.
Secured strong coverage in leading Danish business and technology media, increasing awareness of the company and its Danish presence.
Project completed